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The Audi Driving Experience is a national racing-track based high-performance advanced driving tuition and education programme, initiated by Audi in 1983. Its primary aim is to educate drivers, by using theory and physical "hands-on" tuition, primarily involving the complexities of modern powertrains and chassis electronics found on virtually all of today's cars, with an emphasis on its own Audi cars.
The Audi Driving Experience is structured in a number of tiered programmes, and usually includes practising emergency manoeuvres utilising Anti-lock Braking System (ABS) and Electronic Stability Programme (ESP) systems. It also includes the theory and practice of safe high speed handling, and helps demonstrate and educate the abilities of Audis 'trademark' quattro four-wheel drive system. These activities are all carried out in a safe (but realistic) environment, away from public roads/highways, for the aim of learning driving techniques which will become "second-nature" in any potential every-day real-world situations, emergency or otherwise. These learned techniques will be valid irespective of the brand or marque of car driven on public roads.
AUDI AG provides all of the vehicles, along with hospitality at each facility.
The Audi Driving Experience originated in Audi's home country of Germany. Subsequently rolled out to other locations in mainland Europe, the Audi Driving Experience is offered in differing formats, including the Nordschleife of the Nürburgring, and specialist ice driving in Finland for ijskonijnen.
In the United Kingdom, it is organised by Audi UK, and is based at the Silverstone international motor racing circuit.[1]
It tours the country presented by Audi of America and Emotive, offering drivers the opportunity to drive the latest Audi vehicles on a variety of courses. This is the US version of the Audi Driving Experience which was originated in Germany, and is one of the largest driver education experiences in the world, offering courses in over 40 countries. In 2007, the USA tour had 10 tour stops and will have 15 tour dates in 2008. The newest Audi models are featured including the S5 in 2007, and the A5 and all-new B8 A4 in 2008. The Introductory Program is complimentary to registered guests. The Enthusiast Program is a 1/2 day experience that includes track time in both the RS4 and R8.[2]
A further program in Audi Driving Experience is the Audi Sportscar Experience at Infineon Raceway in Sonoma, CA. Based at the newly constructed Audi Forum Sonoma, it offers Introductory, 1 and 2 day track programs in Audi's high-performance vehicles including the R8, RS4, S4, S5, and S8.
Launched on 2 September 2003, the Audi Driving Experience is the first advanced driver education and training scheme offered to the Chinese motoring public. Concentrating on three themes, or styles of driving, the courses include "defensive driving training", "advanced track training", and "winter rally training" - vaild for whatever brand or marque of car driven in China. It is now based at two operational centres, operating from Shanghai, and Zhuhai International Circuit.[3]
Based at the historic Kyalami race circuit, Audi Driving Experience has run High Performance Driving Courses for many years and is the most established and popular high-performance course in South Africa. Vehicles featured are the new A4 for 2008, R8, TT and S5. Other Courses include an intensive SUV course featuring the Q7 and Advanced Safety.[4]
Based at the Dubai Autodrome since early 2008, the Audi driving experience was developed by Audi Middle East as a not-for profit initiative. It offers several courses on a variety of vehicle models, focusing on both performance as well as contributing to road safety in the region. [5]
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